Flipkart: Small businessmen getting empowered with the help of e-commerce, economic growth also getting a boost along with employment

New Delhi| Technology today is not limited to programming and computing languages only. Beyond this, technology is playing an important role in solving people’s problems and making life easier. The biggest example of this is the e-commerce industry, whose impact can be seen not only on businesses but also on the lives of millions of people in India.

Let us understand how technology is helping small traders from the inspirational story of Yasmin Adil from Lucknow. Adil Flipkart is a successful seller from Samarth. Let us tell you that Flipkart Samarth is now a national initiative launched with the aim of providing new opportunities through e-commerce to Micro, Small and Medium Enterprises (MSMEs), artisans, weavers and underprivileged communities. It is an inclusive digital platform that enables them to grow their business and live a better life.

Being away from family, Yasmin was looking to do something of her own. Earlier it was just a creative start, but when her husband contracted a life-threatening illness and returned to India from Dubai, Yasmin’s business became her family’s only source of income. Yasmin is one of thousands of entrepreneurs and farmers who have been helped by India’s domestic e-commerce platform to connect with the global market through its digital marketplace.

Yasmin buys cloth from wholesalers and gives it to women who do embroidery work at home. Flipkart’s collaboration and the benefits of the Samarth program led to the right support, training and market know-how, taking their business to new heights.

‘It’s not just a matter of sales, but an opportunity to learn how to grow and sustain a business in the long run’, says Yasmin.

The features offered by Flipkart such as services like cash on delivery, no-cost EMI, easy returns and UPI payments have given small vendors a large customer reach. Let us tell you that today Flipkart has more than 14 lakh sellers on its platform and it provides services to more than 50 crore customers, which is the result of its customer-centric innovation.

Flipkart’s collaboration for MSMEs
The biggest reason for the success of e-commerce is that it provides solutions for all kinds of needs. Jignesh Jeevani of Gujarat increased his business manifold in two years through Flipkart. ‘Flipkart provides us with data-driven planning, allowing us to better manage our stocks and sales by understanding market trends’, he says E-commerce companies like Flipkart have made technology accessible to everyone. MSMEs are now having an ease of sales booking, inventory management, use of resources and cost control.