Jewar receives big investment, Germany group lays the factory foundation

Noida| On Friday, a German company laid the foundation of one of its factories in Sector-29 of Yamuna Authority. It is believed that this will prove to be a milestone in the state government led by Chief Minister Yogi Adityanath’s goal of creating a trillion dollar economy. This company has laid the foundation of its first specialized shoe factory with German technology, people from many countries are involved in it and there has been an investment of 300 crores.

During this, the CEO of the group said that a huge footwear subsidiary industry will also be established in Yeida. Von Wellx Germany Group laid the foundation stone for the second phase of its new footwear plant in Jewar, Greater Noida. The plant is being built on an area of 10,000 square meters, with a covered area of 1,30,000 square feet. The group is making a capital investment of Rs 300 crore here.

The foundation stone was laid in the event in the presence of Jewar MLA Dhirendra Singh as the chief guest and special guests CEO Yamuna Expressway Industrial Development Authority (YEIDA) and Noida International Airport Limited Arun Veer Singh. The event was attended by the company’s partners from many countries including the US, Germany, Dubai, Africa, Malaysia, Sri Lanka, Indonesia, China and Japan.

Ashish Jain, CEO, India, Von Wellx Germany Group, said that this is the first modern footwear plant of its kind to be set up in India using German technology. This factory will be a unit in which many other countries like America, China, Japan will also participate. In which more than 4 million pairs will be produced. Which will be exported to more than 80 countries around the world and will also be sold in the Indian market. This is a unique collaboration, in which German and Indian companies will work together using German technology. It will have all types of footwear, including sports shoes, produced in the categories of men, women and children using unique patented technology and eco-friendly technologies.

Ashish Jain has also announced that the group will also set up a huge footwear supporting industry in the Yamuna Authority area itself, under which outsole, insole, interlining and other non-leather raw materials will also be produced. This will improve the availability of quality raw materials, thereby reducing imports and increasing exports. With all these factories, we plan to provide direct and indirect employment to about 10,000 people. Will invest a total of Rs 300 crore. This project is one of the largest footwear projects to come to India from China after Covid.

Jewar MLA Dhirendra Singh said that it is a matter of pride for us that companies with such state-of-the-art technologies from Germany are shifting their entire base from China to Jewar, India. He also said that this will prove to be a big milestone for employment generation and will bring prosperity to the local people.

YEIDA CEO Arun Veer Singh said it is amazing to see that technologies focused on renewable and other advanced raw materials, diabetes and orthopedics, which were earlier produced only in the West, are now coming to India and will be exported across the world. He stressed about the use of new age technologies, which will bring a big change in India’s footwear industry with companies like von Wellx Germany.

The CEO of Casa Everj Germany, Manfred Everj, explained that Von Wellx Germany is based on internationally patented 5 zone technology, which is developed by the renowned orthopedic naturopath Dr. Walter Mauch developed it. It promotes good health of the legs, knees and back and comfort during standing hours longer than 12. The company will make diabetes shoes, orthopedic shoes and shoes for all types of foot problems using German 5 zone technology.

Other officials associated with this company say that Yamuna Authority has been selected because it is an ideal place for the next phase of industrial development and growth in Delhi-NCR. Due to its proximity to Noida International Airport, expressway and road connectivity, ease of doing business and quick approval, it was the right choice.

Von Wellx Germany Group under the collaboration of Casa Everz Germany and Ayatric Group India has already started the production of the company with two construction units in India with production capacity of more than 2.5 million pairs and located in the Export Promotion Industrial Park of Sastripuram, Agra Von Wellx Germany’s product is available in Metro, Mochi, Centro, Reliance Centro, Lulu and other major stores across the country in India. It is also available online through the company’s website.