Zomato Becomes Eternal: Zomato’s parent company now named Eternal, shareholders approve proposal

New Delhi| Shareholders of food delivery platform Zomato have approved the proposal to change the name of the parent company to Eternal Limited. With this, the way was cleared for changing the official name of the company from Zomato to Eternal.

The Eternal will have four verticals. Their names are Food Delivery Business Zomato, Quick Commerce Unit Blinkit, Going-Out Vertical District and Business-to-Business (B2 B) Grocery Supply Company Hyperpure. The company is rebranding itself for the second time with the adoption of the Eternal name. In 2008 Zomato was founded as Foodibe and was renamed Zomato in 2010.

It was only after the acquisition of Blinkit (previously Grofers) in 2022 that the parent company was internally renamed Eternal. Simultaneously an organizational restructuring was carried out. Under this, many businesses came under the umbrella of a big company, each of these companies had its own separate CEO.

“When we acquired Blinkit, we used ‘Eternal’ (in place of Jomato) internally to differentiate between the company and the brand/app”, company co-founder Deepinder Goyal wrote in a letter to shareholders. Started using. Was”

“We also thought that the day the right time comes, we will publicly change the name of the company to Eternal”, he said. Today, working with Blinkit I think that time has come”