More than 45 lakh vehicles will be sold by Diwali, inquiry increased three times

New Delhi| In the festive season starting from Navratri, there is tremendous demand for all types of vehicles including cars and two-wheelers except tractors. Interrogation of dealers regarding vehicles has increased three times. Automobile companies are also offering huge discounts to attract customers and eliminate their stock.

Sai Girdhar, vice president of Federation of Automobile Dealers Associations (FADA), said, more than 45 lakh vehicles will be sold across the country by Diwali this festive season. These also include electric vehicles. This figure is 7.07 lakh more than the total of 37.93 lakh vehicles sold in the festive season of 2023. A total of 3.2 million vehicles were sold in 2022.

Girdhar further said that compared to the last festive season, there are many reasons for selling record vehicles this time. Dealers have almost all models available in customers’ favorite colors. Barring some models, there is no waiting period i.e. customers do not have to wait to take their new car home. This time the discounts on vehicles are at their peak. Financiers are also ready to give loans. In contrast, the 2023 festive season had a longer waiting period. Dealers did not have stock and customers’ preferred models available.

In the first 10 days of Navratri, double digit growth has been recorded in all vehicles except tractors. Two-wheelers gained 12 per cent. Navratri accounts for 20 per cent of total vehicle sales throughout the festive season. A sharp improvement is being seen in rural sales. Especially in two-wheelers. Apart from this, hidden demand (paintup demand) will also affect the sales figures. Girdhar said, due to extreme heat in May-June, followed by excessive rain and then Shraddha, people postponed the purchase. Now the hidden demand is coming out and the inquiry has increased.

Tata: Rs 20,000 exchange bonus

The company is offering an exchange bonus of Rs 20,000 on some variants of Tata Tiago and Tigor.
Tata Altroz has a discount of up to Rs 25,000 with an exchange bonus of Rs 20,000 and an additional corporate discount of Rs 5,000.
Corporate discount up to Rs 3,000 with up to Rs 20,000 discount on Tata Punch.
Up to Rs 25,000 off and Rs 20,000 exchange bonus on Tata Nexon.

Honda: Free maintenance package for three years
Kunal Bahl, Vice President (Marketing and Sales), Honda Cars India, said, discounts and other offers are available on select models like Honda City, Amaze and Elevate to attract customers during festivals. These include a free maintenance package for three years with cash discounts, exchanges and corporate bonuses.

Hyundai: Offers up to Rs 80,629
The company is offering discounts of up to Rs 80,629 on Venue Car, Rs 42,972 on Exter, Rs 55,000 on I-20 and Rs 58,000 on Grand I-10.

After a big decline in sales in September, luxury brands like Audi, BMW and Mercedes are also offering various types of discounts to reduce the stock.