Online sales of 55000 crore in a week, will increase again between till Diwali

New Delhi| During the festive season, a lot of purchases are being made from online platforms. In a week, the online platform has sold goods worth 55,000 crores. This is 26 per cent more than last year. Most of the purchases from online are from mobile phones, consumer durable, electronics and general merchandise. They account for three quarters of total sales.

Nearly 55 per cent of the festive season sales this year have been made since September 26. Last year the value of online purchases at festivals was $9.7 billion. This time it could increase by 23 per cent to $12 billion. Small towns and cities account for a large share of buyers. Some brands said, demand is coming more than supply.

Flipkart, Meesho and Amazon India start annual festive season sales from September 26. On an annual basis, Meesho said, sales showed a 40% increase. The surge comes from strong demand from second-tier cities. It had about 45% of buyers coming from a fourth-tier city and beyond.

Flipkart says that along with big cities, there is strong demand from customers in other tier areas like Medinipur, Hisar, Berhampur, Bankura and Agartala. For some years, festive sales start earlier. When the online platform started the sale, sales were very fast. Slowed down on the last day.

Traders believe that another wave of sales will come. This will happen between Dussehra and Diwali. Amazon India says sales of electronics goods worth more than Rs 30,000 have increased by 30%.

Basically expensive smartphones are being sold more. Especially the iPhone 13, OnePlus and Samsung S 23 is Ultra. 75 per cent of total orders are coming from other and further towns.

Other categories such as home decor electronics and gaming accessories have registered more than 100% increase in volume during this period with the start of Navratri. They have been in highest demand.

The main reason for the increase in online sales is the availability of goods on installments. More than 50 per cent of buyers, who are buying TVs, fridges, washing machines, laptops are paying on installment. They are buying expensive products. Second – and third-tier cities are contributing 70 percent of smartphone and TV sales.