‘Keep foreign-made products away from festivals’: PM Modi makes ‘Vocal for Local’ appeal

Prime Minister Narendra Modi on Sunday called upon citizens to embrace the ‘Vocal for Local’ mantra during the ongoing festive season, urging people to prioritise Swadeshi products and support India’s vision of self-reliance.

Speaking during the 131st episode of his monthly radio programme Mann Ki Baat, the Prime Minister extended greetings on the occasion of Ramadan and the upcoming festival of Holi.

“Ramzan is currently going on. I wish everyone the best for this holy month. Holi is also coming in a few days. This means that a time filled with colors, gulal, and laughter is about to knock at the door,” he said.

Encouraging citizens to celebrate with joy while supporting local businesses, PM Modi added, “May you all celebrate all festivals happily with your family and loved ones. And yes, always remember some mantras, like being vocal for local.”

Highlighting concerns about the growing presence of imported goods during Indian festivals, he said, “Many foreign-made products have entered our Holi celebrations, or even other festivals. Keep them away from festivals, keep them away from Holi as well, and adopt Swadeshi. When you buy Swadeshi, you also help in the campaign to make the country self-reliant.”

The Prime Minister also thanked listeners for their continued engagement with the programme. “Every month I receive numerous suggestions from you for ‘Mann Ki Baat’. Your messages help us know about the amazing talents hidden in every corner of the country. Many inspiring stories of rising above personal interests and serving society have reached people across the country through you. May you continue with your efforts. I look forward to your messages,” he said.